Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

- My name is Karina Pizarro, I am a second year innovation academy student majoring in wildlife ecology and conservation. I have a passion for animals and understanding their instincts and behaviors which is sometimes very difficult considering that do not share the same language as humans. However, this empathetic skill I have developed has helped me in my interactions with people; understanding their problems, being sympathetic and objective towards them.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

- I am offering an easy and accessible application to get instant and accurate knowledge about any dorm that a student is living in, which includes parking restrictions, staff contact and directory, packing receiving process, maintenance services, etc. Along with the information, there will also be a tool to put in service requests, chat with their floor RA and anything that they would usually need to ask the front desk to do. Residents will no longer be uninformed and can be guided with just the touch of a screen.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

- I am offering it to student residents on UF campus who are uninformed or misinformed about their new living environment. Dormitory residents are undergraduates who have never lived on their own and it may be difficult for the to come up with the answers to solve their problems. This application will lead to a portal with the questions and answers.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

- Anything that can be made easy and accessible to students who already have so much on their plate and may not have time to deal with is worth paying for. This will give residents one less issue off their plate.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

-I have first hand experience with being a dormitory resident and an employee there as well. I am aware of the constant issues that residents face and contain a lense and perspective that not everyone has because of this.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

-       I believe these elements do fit well together. Although I am very good with understanding people, my experience with animals definitely exceeds my experience with people, customer service and communication. However, in my experience, I have learned the valuable skills of having a hard wok ethic and being open to new angles and ideas.